Tissot — PRC 100 Solar

Client: Division

I collaborated with production company Division and director Simon Cahn to pitch for the launch campaign of Tissot’s PRC 100 Solar watch - and we won.

The creative task was to conceptualize HARNESS THE SUN, LIVE UNSTOPPABLE — an aspirational 360 campaign introducing the PRC 100 Solar as the perfect blend of cutting-edge solar technology and timeless design.

As a strategic copywriter, I supported the team in shaping the pitch deck and responding to the brief across all touchpoints, helping bring the creative vision into focus and securing the campaign.