https://www.caroleferrandez.com/about daily 0.75 2024-08-26 https://images.squarespace-cdn.com/content/v1/5f6cbd2bf6c4663f3e14cb03/217435c5-b9c5-47ba-ada2-02fef2495d85/carole-094.jpg ABOUT - Hi, My name is Carole, I work as a Creative Copywriter / Creative Director, and film Director. As a Creative Copywriter / Creative Director, I craft concepts and stories with words, provide visual direction, source and work hand in hand with relevant talent to bring them to life. As a Director, I write and direct documentary style films for media and brands. I am French but thanks to life, I grew up in different places such as China and Bangladesh (besides Paris) and spent some time in New York while studying. I’ve built my experience as a creative at VIRTUE, the borderless agency born from Vice, previously at BETC Paris and KONBINI after obtaining a BA in French, English and American Law and a Masters in Media Management at CELSA Sorbonne University. Eclectic studying choices, I reckon. This background brought me strong skills in writing, storytelling and extensive knowledge of the media industry. I work for brands such as Chandon, Devialet, Chantelle, L’Oréal Paris, Nike, Foot Locker, Bud, Spotify, Hennessy… and write and direct video formats for media such as Vogue and GQ. I’m always curious, believe diversity is a strength and representation matters, these are the values I bring to my work. I’m also a DJ and I highly enjoy taking pictures and writing all sorts of things my free time. https://www.caroleferrandez.com/contact daily 0.75 2023-12-19 https://www.caroleferrandez.com/home daily 1.0 2025-09-23 https://www.caroleferrandez.com/copywriting daily 0.75 2025-09-23 https://www.caroleferrandez.com/copywriting/tissot-x-division monthly 0.5 2025-09-23 https://www.caroleferrandez.com/copywriting/spotify monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f6cbd2bf6c4663f3e14cb03/1607352020217-R1P4F1K16EE25BHM9WZ1/Screenshot%2B2020-12-07%2Bat%2B14.59.52.jpg COPYWRITING - SPOTIFY - Behind the Wig Spotify asked us to promote the launch of young French singer and influencer Bilal Hassani’s first album, in context of promoting diversity in the French musical landscape with a focus on French Pop/Variety. We capitalized on the multi-faceted artist’s personality: his fame as a well-known Youtuber, his huge fanbase and his non-gendered label - with a love for wigs and makeup. We went ‘Behind the Wig’ to explore the artist and his album in a podcast format. This was the first ever podcast produced by Spotify France, which gave them an advantage over their competitors as the only place to hear directly from artists talking about their own albums. We also produced a bold OOH print campaign and a digital one on social media. 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Taking a stand for female empowerment relevant for the brand in this context, without being a partner of the event. Our thought was the following : it’s not hard to be a female referee. 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